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Case Study: TV Ad Analysis

This case study evaluates a TV Ad on branding, product exposure and emotional activation combining Attention Tool's Movie and Emotion Modules to know which scenes to keep in a 15 second edition of a 30 sec. commercial. 

Case Study: Print Ad Comparison

Frederiksberg Center in Copenhagen wanted to test 2 print ads of their New York campaign to optimize it before launching. Case in Danish

 

Case Study: Website Optimization

Evaluation of a new design of a website to optimize it after a comparative analysis with the exisitng website design.

Uses & Case Studies

 

Attention Tool reveals unique insights on consumer behavior to improve visual communication. It can be applied from concept to advertisement, providing robust results to measure and gain in ROI in every step of the product's life cycle and in every kind of media.

 

Case Study: Print Ad Comparison Pre-test

The report provided by iMotions gives clear indications on concept performance, but also on how consumers are emotionally engaged when they are exposed to the campaign. This help us in the evaluation of creating the best possible campaign.
" Helene Nørgaard, Market Analyst, ECCO

Case Study: Shelf Management

This case study revelas the optimal space management to place 2 groups of products in the same supermarket check-out shelf. NOTE: This methodology can be applied to all type of shelve, display or POS space management.

Case Study: Packaging Comparison Pre-test

This case study evaluates a new packaging Vs its existing packaging. Both packages carry the same product, just different flavors. The intention was to know which packaging communicates better to the consumer. NOTE: This methodology can be used for all types of packaging benchmark & pre-test.