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Optimizations in Attention Tool® 4.2

 

- Event filter introduced to tailor which events are displayed.
- Mouse & keyboard events can now be saved together with the eye tracker data.
- New navigation events, showing the web-page address and page title.
- Navigation events are used to suggest a length for the fragment.
- Create full webpage scenes containing the complete webpage.
- Visualize the respondents' gaze path for long webpages with many screens.
- Possible to aggregate the gaze data of many respondents.

By following iMotions' recommendations, we have achieved significant improvements in both the sending remembrance and product image. Furthermore iMotions' recommendations meant that our navigation on the site has been significantly improved."

Attention Tool® Usability Module


 

Provides a set of tools to analyze attention on interactive media revealing how people engage and navigate through it.

Good for Websites, Software & Games

 

 

 

Record Screen

Capture all what is happening in your screen. You can record how people browse you website to further analyze it in detail to find optimization opportunities and increase conversions.

 

User Events

Key strokes & mouse events are recorded during the browsing of the websites to track user actions. Main metrics are:
Enter, page up/down, mouse botton down, mouse double click and mouse scroll wheel.

 

Scene Generator

A scene is a part of the recording common to all respondents such as the front page of a web site. Scenes give the option to find time slices that can be analysed separately. You can for example quantify the product's exposure of a website with aggregated eye tracking data.

Full Eye Tracking Analysis

Get full eye tracking analysis including Heatmaps, AOIs, Gaze Replay, Fixation Plot, Bee Swarm, and Dynamic Heatmaps on full scrolling websties. The analysis also includes all eye tracking metrics such as Time To First Fixation, Time Spend, Ratio, Revisitors and Revisits.

Web Camera Integration (CTA)

The camera synchronizes the respondent video and voice with the gaze recording allowing to implement concurrent think aloud (CTA) evaluation methods where participants are asked to verbalize their thoughts while they are completing tasks.