Client Testimonials
"The Attention Tool software platform provides very fast and easy research set-up and data extraction. In addition it offers impressive overall performance when we conduct studies with a substantial number of stimuli (100+). With the fully integrated survey module, Attention Tool has become our preferred lab software for stimulus presentation and response recording, even for studies without eye-tracking"
Thomas Zoëga Ramsøy, Neuropsychologist and PhD
Head of the Decision Neuroscience Research Group, Department of Marketing, Copenhagen Business School
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“We conducted a very thorough analysis of all the eye tracking vendor offerings and the main reasons we’ve chosen iMotions Attention Tool are its ease of use, its fast and efficient handling of data, and its highly differentiated analysis capabilities which help take our insights to a new level. On top of that, we can now conduct our studies up to 60% faster, giving us much more time to focus on the needs of our clients. In addition to its one-of-a-kind tools, iMotions is a very customer driven company, and its development speed and clear focus on our needs was also a factor not to be overlooked. iMotions’ independent platform insures that we not only have the best software available, but also allows us the flexibility of working with the hardware partners of our choice”
MarketView Research Vice Presidents, Mark Einhorn and Vivian Edelberg
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Our research group study different cognitive aspect during development and aging. Since we try to incorporate our students into research, we have to train new assistants almost every semester. With previous eye-tracking software, by the time they knew how to handle the system, they had to rotate to another lab. Now, with the Attention Tool Software, training is a breeze. So the students now can concentrate in learning more fundamental aspects of research methodology, instead of spending their time learning how to use a specific system. Juan Fernandez-Ruiz Ph.D. National University of Mexico (UNAM) |
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We are excited about testing with Attention Tool® on behalf of all our European markets. The tests that we have carried out so far have generated great insight and value to us. In order to optimize our decision processes we are testing the use of Attention Tool® in the entire product cycle - from start of the packaging design to the end of shelf placement. Allan Sørensen, Commercial Development, Cadbury, Denmark |
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"iMotions provide valuable insights into our campaigns’ performance and how our potential consumers engage with our campaigns. iMotions Eye Tracking shed light on our print ads’ arousal activation (emotional engagement) and which layout that performs the best. ECCO has actively used the results in the creation of our campaigns.
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“What people see and what they say are not always the same. At our company, understanding consumer behavior is critical to improve consumers’ lives and central to our business success. Eye tracking is an increasingly important tool in our toolbox. iMotions Attention Tool® is facilitating eye tracking research and helping us to more efficiently meet our objectives. iMotions has produced a highly intuitive and flexible product that facilitates experimental design and reporting. Their highly skilled software team is reactive to customer needs and continually innovating in this space”.
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“We have a great deal of experience within advertising, but we can’t always follow our gut feeling. Purchase intent is based on emotions and for us it is crucial to communicate through the consumer’s eye. And Attention Tool® gives us just that! Attention Tool® is a key player in eliminating any uncertainty and is also a valuable tool during the creation process because we can easily pre-test ads or packaging designs. Based on the results we can maximize the target message by moving for example the logo, picture, product information etc.. Attention Tool® is a great asset for us as well as our clients.” David Nikulin, Eye Tracking Consultant, Recommended, Denmark |
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“iMotions has a powerful and compelling technology that builds on the eye tracking that we already apply. Results from the Attention Tool® can really help indicate the most effective imagery and is therefore valuable for advertising, packaging and allied sectors. Furthermore, it has helped my company to enhance our consultancy service offering for existing clients and for new business sectors.” Chris Rourke, Managing Director, User Vision, UK. |
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“With the Study Sharing functionality and our 12 US mall-recruitment Attention Tool® data collection sites, we are now able to provide eye tracking data and metrics to our clients from across the US with a turnaround time of not weeks but hours”. Paul Cunningham, President, CRGGlobal, Inc., USA |
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"iMotions makes Eye Tracking faster, cheaper and at the same time more accurate. In this way hight-tech eye tracking now is truly affordable for any customer. There is just no reason not to do it any more." Joerg Bauer, Research Manager/Consultant, Psyma Research+Consulting, Germany |
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“We have discovered, that iMotions' Attention Tool®, when combined with existing research methods, is a very strong tool that can predict performance of a given product in the market. Working with one of the world’s largest providers of greeting cards, we have been able to predict actual sales performance (+/-10%) in 16 out of 19 cases using a combination of metrics from the Attention Tool® and cognitive attributes. Being able to measure the Emotional Response in an easy and affordable way is therefore an important development for the Consumer Insight Research industry.” Dhruba Gupta - Managing Director, DBM Consultants, Australia |
