Test Plan Integration
Use Excel to make a test plan to setup your study. It enables you full control of your respondent criteria, stimuli and test execution. Stimuli sequencing can be setup uniquely for each respondent – or group of respondents.
- Use Excel to build your test plan – tutorial template is included with the application
- Assign unique stimuli order for respondents or any custom segmentation attributes
- Setup your data collection distribution plan for study sharing
- Re-use test plans on several Attention Tool installations
Use test plans to implement blockdesigns
If you wish to execute a test on a batch of images, where the images can be subcategorised according to some prominent feature, you may consider to implement a block design to control exposure of the images, thus each category is represented by a block.
Example: Test 10 images of cars
5 images feature the cars seen from the front
5 other images feature the cars seen from the left side
One could implement a complete randomisation of all images, however this can create unwanted mixing effects, changing randomly from front to side view. Therefore one might consider to make two blocks:
A: Cars from front, image A1-A5
B: Cars from side, image B1-B5
In most cases you will rotate images within the block, and also rotate the blocks respectively.
This can be implemented with a test plan:
Respondent 1: A1,A3,A5,A4,A2,B5,B1,B3,B2,B4
Respondent 2: B4,B1,B3,B2,B5,A1,A2,A5,A4,A3
Respondent 3: A1,A2,A5,A4,A3,B5,B4,B3,B2,B1
etc...
Furthermore with a block design, you can more easily make statistics on the block level, ie. pool metrics across all A-images, and across B-images.
