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Client Testimonial

"At our company, understanding consumer behavior is critical to improve consumers’ lives & central to our business success. iMotions Attention Tool® is facilitating eye tracking research and helping us to more efficiently meet our objectives. iMotions has produced a highly intuitive & flexible product that facilitates experimental design & reporting"

Add on Modules (Customization & Scalability)

 

Sensor Sync Module
Full plug & play data integration with Attention Tool® & the EPOC EEG electroencephalographer from Emotiv. Now you can sync eye location with brain reaction with a click of a button.

 

Survey Module
This new module provides a set of flexible tools to design & execute a questionnaire at any point of the study, wether this is a likert scale, discrete choice or text input.

 

Usability Module
Provides a set of tools to analyze attention on interactive media such as websites revealing how people engage and navigate through them to enhance user performance and conversions.

 

Reading Module
Analyzes attention on text regions to give insights on how texts are perceived, detect keywords and enhance the copy. Proprietary patent pending algorithm.

 


Emotion Module
Measures the intensity of the sub-conscious emotional impact (Arousal) the image produces on the viewer. Proprietary patent pending algorithm.

 

Sharing Module
Allows volume testing and analysis from multiple locations with centralized management control. Good to target geographically diverse or multicultural consumers.

 

Allows to design and implement a customized questionnaire at any point of the study or open existing questions from a disc. 

Attention Tool® Standard License

 


Comprehensive & user friendly platform to setup studies, collect high quality data from respondents, analyze the results with state of the art metrics and visualizations and export reports to the most know presentation formats.

GOOD FOR STILL & MOVING IMAGES

 

 

 Study Setup

The core element in the study management is ease-of-use. You can import all kind of stimuli: Pictures, videos, instructions, questionnaires, launch websites, etc... And you can make as complex study setups as desired with maximun control & flexibility. 

Test Plan Integration

It enables you full control of your respondent criteria, stimuli and test execution. Stimuli sequencing can be setup uniquely for each respondent, or group, thus you can implement study blockdesigns.


Data Quality Control

Quality management assures to get the best data without worrying about loosing important findings because of poor data quality.


Analysis Visualizations (Heatmaps, AOI, Gaze Plot & Replay)

Attention Tool provides an array of state of the art visualizations for analysis purposes both for still and moving images showing the areas that take the attention of the observer as well as revealing how the images and/or videos are being decoded.

Data & Metrics

All our raw eye tracking data is available with a single click to get deeper in the analysis or to apply proprietary algorithms for custome outputs.


Custom Reports

Reports with benchmark-ready results based on your analysis are easily created with just a few mouse clicks. The integrated editor makes sure you can shuffle pages, add comments, remove or make any addition to the report contents.