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"The tests that we have carried out with Attention Tool® have generated great insight and value to us. In order to optimize our decision processes we are testing its use in the entire product cycle - from start of the packaging design to the end of shelf placement."

Case Study

Print Ad Comparison Pre-test

"The report provided by iMotions gives clear indications on concept performance, but also on how consumers are emotionally engaged when they are exposed to the campaign. This helped us in the evaluation of creating the best possible campaign." Helene Nørgaard, Market Analyst, ECCO

Eye Tracking Services

 

iMotions offers a variety of services ranging from fixed omnibus studies in Denmark to easy tech transfer for Universities to in depth marketing research studies for FMCG. We can run full studies with expert analysis and recomendations, or collaborate with agencies as partners. We have access to an extensive data collection network in the US and clients in 19 countries.


 

Marketing Research Studies

We run full marketing research studies for FMCG corporations and/or agencies in the areas of Packaging Pre-test, Shelf Space Management, Print Ads / Campaign Pre-test, Tv ad Evaluations, Website Optimizations, etc. We can run from the study setup to data collection to analysis and recomendations.

 

Omnibus in Copenhagen, Denmark

We run on-going omnibus eye tracking studies in Copenhagen, Denmark in fixed dates. Our segement is usually Males & Females from 20 to 50 years old. We have 3 product groups: Gold, Silver & Bronce Buses which respond to the depth of the analysis & wether they contain benchmark analysis and/or recomendations.

 

Attention Tool Feature Developemnt 

For our Attention Tool clients we offer custom feature development to fit speciifc needs. We can make them available just for them or commercialize them to the global public.

 

Research & Development (R&D)

Innovation in eye tracking is the corner stone of iMotions, we offer R&D projects to enhance the use and reach of our technology. Contact us to discuss where we can collaborate together.

 

Easy Tech Transfer for University Research 

We can help commercialize metrics and/or algorithms that you invent to make them available to the global market and have a profit from them.