Since Emotion Tool's measurements are psycho-physiological, it is important to have the right lab settings becasue incorrect setting can cause longer testing time and low quality data. For better performance, Emotion Tool™ requires a calm and relaxing controlled environment out of external distractions. Odours, noises, unnecessary elements & direct sun light can have an affect on the respondent, therefore the room needs to be as neutral as possible. The recommended setting is a Gessel room commonly used for focus groups.