EMOTION TOOL NEWS

EMOTION TOOL 2.0 WILL BE RELEASED AT THE ARF 2008 – Re:Think
ARF, New York, March 31- April 2, 2008
SEE THE WONDERS OF THE EMOTION TOOL® 2.0
The new features of Emotion Tool® will be released on March 31st at the ARF trade show. Be the first to discover the revolutionized tool that will take Eye Tracking and emotional testing to a new level. To do so, drop by booth 402 for your demonstration. To read more about the organization behind this event click here. New York, March 31- April 2, 2008

NOMINATED AS ENTREPRENEUR OF THE YEAR SECOND YEAR IN A ROW - START– UP CATAGORY
We are very proud to be considered for this prestigious award. It is an acknowledgement of iMotions’ business foundation, and a seal of quality for our Corporate Social Responsibility and ability to inspire and motivate people. Click here to read more. Copenhagen, November, 2007

RECOGNIZED IN RECORD SPEED AS A GOLD CERTIFIED PARTNER
MICROSOFT PARTNER PROGRAM
iMotions- Emotion Technology A/S was officially awarded the status of Gold Certified Partner to the Microsoft Partner Program. The benefits we obtain by the partnership correspond directly to our business and development strategy and will help us reach our goals even faster, comments Niels Bo Theilgaard, member of the Board at iMotions - Emotion Technology A/S. Click here to read more. Copenhagen, December, 2007

IN THE NEWS
EMOTION TOOL® … THE NEXT BIG THING (London, March, 2008)
Brand Republic and Marketing Direct published an article about iMotions - Emotion Technology. Is Emotion Tool® as “the next big thing?” To read the article click here.

USER VISION GETS IT COVERED (Scotland, February, 2008)
User Vision announced that they were the first to track Emotional Response with Emotion Tool® in the UK.
Click here to read the article on Daily Research News Online
Click here to read the article on timesonline.com.
Click here to read the article on news.scotsman.com.

UPCOMING EVENTS
ESOMAR (Mexico City, May 11-14th 2008)
Are you interested in learning more about Emotion Tool® and its progression into the Latin American region- come visit us at ESOMAR Latin America. Click here to learn more about this event.

ESOMAR INNOVATE (Copenhagen, June 16-18th 2008)
Learn about the most innovative developments in the market research industry. Our CEO, Peter Hartzbech, will be on the committee along with Simon Pulman-Jones, European Director, Ethnography/Innovation, GfK NOP, UK. Click here to learn more about this event. (http://www.esomar.org/index.php/overview-20.html)

Click here, to read more about what other upcoming events we will be participating in.

TRIVIA - DID YOU KNOW…..
All of our sensations and perceptions about the world (smells, sounds, tastes etc.) consist of the same material, namely; electrical signals. Our brain makes these signals significant to us, by interpreting and translating these electrical impulses of smell, taste, vision, sound and touch. It is a remarkable fact that the brain can distinguish between the electrical signals to determine which are smell and which ones are visions, and translate these signals into different sensations and EMOTIONS!