Emotion Tool™ provides 2 main features: Emotional Response & Visual Attention (Eye Tracking) Emotional Response: Emotion Tool™ is the first software in the World to measure Human Emotional Response, it measures consumers’ subconscious physiological reactions using the latest non-intrusive eye tracking technology, cognitive psychology and neuroscience research. Emotion Tool™ unique software reveals the level of emotional involvement the respondent gets by watching an image. _______________________________________________________________________________________________ Eye-Tracking / Visual Attention Emotion Tool's Eye-Tracking / Visual Attention tells what, when, where and how the respondent decodes an image. It provides 2 outputs: Spotlight which reveals the attention areas of the total sample group and Highlight which allows to select any specific area of the image to analyze it individually. These 2 eye tracking features give fast and accurate data to measure the design of the image in terms of its branding and communication. | 
