01. Emotion Tool™ measures the subconscious physiological reactions of the consumer, therefore there is no intervantion of the researcher / moderator to get the information. It measures bodily reflexes.

02. Emotion Tool™ is the only software that objectively, reliably, and non-intrusively measures the Emotional Response & Visual Attention of the consumer.

03. Emotion Tool™ assists maximizing graphic communication performance in a fast, efficient and compelling way.

04. Emotion Tool™ is cost-efficient, easy to use and reliable, making it well-suited for qualitative and quantitative marketing research studies. It is the perfect complement for cognitive methods such as focus groups, in-depth interviews, and surveys.