Emotion Tool™ provides solutions in every stage of the process from the identification of opportunity areas for innovation to the evaluation of new product / brand ID concepts to the pre-test of marketing and advertisement campaigns in a variety of media. Therefore, all brands and their corresponding agencies can benefit by using Emotion Tool™. It serves 2 main purposes for a diverse array of industries: 

01. Design optimization tool: Emotion Tool™ provides unique relevant information during the innovation process for new product development.

02. Pre-testing tool: for advertisement & marketing material to find out which communication option is the most engaging to the consumer, thus the one with more potential to succeed in the market.