iMotions’ - Attention Tool eye tracking software and Emotiv’s EPOC EEG Headset is now fully integrated and synchronized.

iMotions’ - Attention Tool eye tracking software and Emotiv’s EPOC EEG Headset is now fully integrated and synchronized for scalable and efficient Usability, Market Research and Scientific Research Studies.

iMotions’ leading eye tracking software platform for research, Attention Tool®, has now been extended with a full integration of the leading plug and play EPOC EEG headset from EMOTIV. The combination enables researchers to conduct comprehensive in depth studies where both high quality eye tracking and EEG is needed to gain valuable insights. The Attention Tool data collection platform may also be used for EEG studies alone.

For many scientists the combination of where the eye is located at the time when a reaction happens in the brain is of high importance. Until now researchers have had to run multiple softwares and systems together, spending a lot of time to collect data and synchronise these studies. This leaves room for error, since synchronisation is of essence when measuring down to the milliseconds. iMotions’ comprehensive research platform can provide this infrastructure for the EMOTIV clients and in addition add the eye tracking and pupil data in a fast and easy export.

"iMotions’ software platform makes setting up complex EEG research studies much easier, both with- and without eye tracking. We save up to 80% of our time in the data collection process, which gives us much more time for the analysis and data crunching. Hereby we can execute even more studies and as a result produce more papers and scientific value to our University. In addition to saving time, the new integration of EEG in Attention Tool also ensures a more reliable timing of signal acquisition, direct synchronization between stimuli, responses, eye tracking and EEG. Best of all, it's all exported as one collected file!” says Thomas Zoëga Ramsøy, Neuropsychologist and PhD, Head of the Decision Neuroscience Research Group (DNRG), Department of Marketing, Copenhagen Business School.

Attention tool supports a wide range of eye tracking hardware platforms - from low-cost to high end. Researchers can now with an existing system easily include EEG measurements in their studies. As an additional benefit Attention Tool also supports EEG data collection without eye tracking. The powerful and scalable data collection platform with it's intuitive user interface and advanced study design setup also give researchers an edge in non-eye tracking research. The Attention Tool software supports still images, videos, surveys, web browsing and screen recordings.

About iMotions – Eye Tracking A/S (www.imotionsglobal.com)

iMotions is the World Leader in eye tracking software and originally founded in 2005 and is headquartered in Copenhagen, Denmark and have a US office at MIT in Cambridge, USA. iMotions has reseller representation in Asia and Latin America. iMotions develops and markets Attention Tool®, which is the most robust, easy to use and scalable eye tracking software platform in the World and it is targeted at Market Research companies, Scientific University research and Web Usability. iMotions has clients in 19 countries and many of the major brands, corporations and Universities utilize the Attention Tool software.

About Emotiv (www.emotiv.com)
Emotiv is a pioneer in non-invasive brain computer interface technology and has developed a breakthrough interface technology for digital media taking inputs directly from the brain. This technology utterly transforms the way we interact with computers. Applications for the Emotiv technology, and interface, span an amazing variety of industries - from gaming to interactive television, everyday computer interactions, hands-free control systems, smart adaptive environments, art, accessibility design, market research, psychology, medicine, robotics, automotive, transport safety, defense and security. Emotiv has a footprint in over 90 countries and is a leader in its field.

iMotions’ releases Attention Tool 4.2 with two new major modules for full Survey Integration and Website Usability Testing.

iMotions’ leading eye tracking software for research, Attention Tool®, has now been extended with the new survey- and usability modules. The survey module allows the researcher to integrate surveys into the eye-tracking test so the survey and eye tracking data are collected all together. The web-usability extension supports scrolling of webpages and provides rich information about user events during browsing. In addition an improved raw data and metric export functionality has been added to easily and reliably fit multiple formats for the researchers.

The comprehensive and easy to use software platform, Attention Tool, now also supports fully integrated surveys. The module gives the universities and market research companies full flexibility when setting up complex studies, where synchronised answering time and other survey metrics are needed to generate useful scientific and commercial reports. This also saves time and makes the testing process simpler - the data is stored and accessed to and from one place.

“Many universities conduct complex surveys with tasks and other cues and Attention tool now fully supports this feature. It can both help with liking scales, recall and buying intention ratings, multiple-choice questions and other general questions and tasks. The software picks up all the respondent input and by the click of a button the client have all the survey data together with their eye tracking reports. Due to it’s ease of use, flexibility and scalability the researcher can use many machines simultaneously and the survey module is powerful enough to even deliver value as a standalone survey software without combining it with eye tracking studies” says CEO & Founder, Peter Hartzbech.

"With the 4.2 upgrade, Attention Tool provides even easier and faster research set-up and data extraction. With the new fully integrated survey module, Attention Tool has become our preferred lab software for stimulus presentation and response recording, even for studies without eye-tracking" says Thomas Zoëga Ramsøy, Neuropsychologist and PhD, Head of the Decision Neuroscience Research Group, Department of Marketing, Copenhagen Business School

To read more about the Survey Module, please click here

The upgraded usability module includes a new sophisticated compensation for scrolling on a website and a new zooming functionality in the analysis section, so now the clients can benefit from full page heat maps and still use the easy to use easy and fast workflows. In addition the software tracks and illustrates all the mouse clicks and other events that a respondent goes through and hereby makes it very fast and easy to generate reports and conclusions.

“With the newly introduced VT2 Eye tracking bundle, the usability module introduces a strong solution for creating high quality web usability studies and yet being available at an affordable price level, so also smaller usability agencies, digital agencies and corporations can leverage their client offerings even more by applying eye tracking to their research portfolio", says CEO & Founder, Peter Hartzbech.

To read more about the Usability Module, please click here

The iMotions Team

iMotions – Eye Tracking A/S                                                                                                           
Peter Hartzbech                                                                                        
CEO & Founder                                                                                         
Phone:  +45 42 42 55 50                                                                                    
info@imotionsglobal.com
www.imotionsglobal.com

 

MarketView Research Awards Eye Tracking Solution Contract to iMotions

After an extensive evaluation of the world’s leading eye tracking solutions, MarketView Research, a leading market research company which specializes in the Consumer Packaged Goods and pharmaceutical industries - has chosen iMotions Attention Tool as their eye tracking software platform for Market Research and Consumer Insights.

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iMotions’ has released Attention Tool 4.1 software with major updates that targets scientific and university related eye tracking research.

iMotions’ leading eye tracking software for market research, Attention Tool®, has been released in a new and even more powerful and flexible version. Prior to 4.1, the software primarily solved the high demands of global brands and corporations within packaging and advertising research. Now iMotions is launching Attention Tool 4.1 at 50% discount to Universities to solve the raising need of eye tracking within scientific and academic research.

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iMotions’ High Quality Market Research Eye Tracking Software Now Also Supports EyeTech’s Low Cost VT2 Eye Tracker.

iMotions’ leading eye tracking software for market research, Attention Tool®, is now compatible with the VT2 eye tracker from EyeTech Digital Systems and provides a substantial lower cost for getting started with eye tracking studies in the market research and usability industries. The bundled solution will still secure high quality, reliable and objective eye tracking data.

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