Data Quality Control

Attention Tool's quality management assures to get out the best data without loosing important findings.

 

Calibration Control

With the build in Eye Finder and calibration validation it is easy to conduct a professional eye tracking study minutes after the introduction to the software. Attention Tool evaluates the calibration quality in real-time and guide the operator to take the necessary action to get the best calibration.

 

> Live feedback when calibrating your respondent directly monitored from the operators workspace


> Calibration results are quantified into one result parameter - no complex interpretation needed


> Seamless experience for the respondent through a reliable and repeatable process for the data collector

 

 

 Data Quality Feedback

Advanced data collection statistics in order to support the moderator during data collection by getting immediate feedback on data quality via validity feedback from the eye tracking platform.

 

> Feedback available at study level during and directly after respondent has been tested – no analysis needed

> Average data quality of all exposures providing overall respondent performance

> Filter according to a data quality threshold for a complete overview of what stimulus gaze data was sufficient or not




Outlier Detection

Sophisticated system to assure High Quality Data collection via four step controlled process: Eye Finder, Gaze Calibration, Light & Emotion Base Calibration and Inter Slides.

 

> Positioning a respondent to the data quality summary all integrated within the four step workflow

> Interslides to calibrate light reflexes to establish an emotional baseline

> Data benchmarking across studies enabled through the standardized process