Data & Metrics

These files contain all the aggregated data visible in the UI down to respondent level metrics. Some data files are always created as part of the analysis phase, along with the images, other data files must be created on demand.

Dump Raw Eye Tracking Data

Use the Dump Study feature to save all gaze and pupil data collected for a study. 
The exported gaze output is grouped with respectively stimuli set, in an import friendly format. This enables the advanced data collector / analyst to apply their own algorithms and visualization of the data.

Aggregated Metrics

Aggregated Metrics for Emotional Activation, AOI, Heatmap and Reading Meter, the files are integrating the Emotional Activation metric (if license activated) with the respective gaze based metrics.

Export individual AOIs for one stimulus

AOI enables text dump of all respondents individual responses. Export stimulus individual results into an Excel friendly format. You can use it to further scrutinize respondent level data, with additional metrics available.

Export individual AOIs for all stimuli

Export all individual AOI metrics into one single file in order to make more advanced statistical evaluation of results or cross tabulate with e.g. questionnaire data.

Activation Comparison Matrix

The file shows the pair wise comparison of emotional activation for all pairs of stimuli in the analysis. 
The comparison is based on a statistical test that tells if the difference between means is significant or not.

Exposure Summary

Exposure summary contains information about the duration of each exposure. If the study is setup up to record mouse clicks there will also be information related to these.