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“We conducted a very thorough analysis of all the eye tracking vendor offerings and the main reasons we’ve chosen iMotions Attention Tool are its ease of use, its fast and efficient handling of data, and its highly differentiated analysis capabilities which help take our insights to a new level. On top of that, we can now conduct our studies up to 60% faster, giving us much more time to focus on the needs of our clients. iMotions’ independent platform insures that we not only have the best software available, but also allows us the flexibility of working with the hardware partners of our choice”

MarketView Research Vice Presidents, Mark Einhorn and Vivian Edelberg

Attention Tool® STANDARD LICENSE


Study Setup
Test Plan Integration
Data Quality Control
Analysis Visualizations
Data & Metrics
Custom Reports

 

 

Attention Tool® starts with a STANDARD LICENSE  and have unique ADD ON MODULES for customization and scalablity according to specific research needs.

 

Attention Tool® Eye Tracking Software

 

Attention Tool® is the industry's most advanced eye tracking software for Market Research. It is non-intrusive & have customizable metrics to measure not only what consumers pay attention to, but also what engages them - both on the cognitive level, and on a deeper emotional stage.


 

Easy, fast and efficient!

Attention Tool is build with a streamlined process focused on ease of use and flexibility to get results fast and efficiently. Its user friendly interface allows all management to happen in one single screen with drag & drop functionality and ready-to-export reports.

 

 

Supports Tobii, SMI and EyeTech eye trackers

Attention Tool® runs with a diversity of models of eye trackers from the 3 best platforms in the World. These eye trackers respond to different research needs.

Tobii T60       Tobii T60 XL       Tobii X60        EyeTech VT2                   SMI RED


Merge eye tracking data across different hardware platforms

Attention Tool® allows you to merge eye tracking data throughout all of the above eye tracker models. Thereby it is easy to partner up with other agencies / companies with different hardware to establish larger eye tracking networks providing nation wide or even international research studies.

OEM BUNDLE - High Quality Eye Tracking @ Low Cost

The iMotions OEM Bundle integrates Attention Tool® high quality eye tracking STANDARD LICENSE & USABILITY MODULE with Eye Tech's VT2 eye tracker reducing the cost of high quality eye tracking systems by the half while still securing reliable & objective data.