NOTE:
These case studies are the intellectual property of iMotions & the brands and companies which names and products are featured. 
| TV Ad Analysis
This case study shows how Attention Tool® can evaluate a TV advertisement to know which scenes get the engagement and attention of the viewer in order to capitalize on the edition from 30 to 15 seconds. | 
| Packaging Benchmark
This case study shows the benchmark capabilities of Attention Tool®. The various metrics deliver solid facts form sub-conscious brand equity perception to communication messaging and hierarchy to choose the best option to launch to market. |
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Shelf Management
This case study shows how easy is to conclude the best product arrangement within a shelf to maximize the attention the different products get.
|  | Greeting Cards (Emotional Activation - Sales Relationship)
The purpose of this study was to validate Attention Tool®’s Emotion Metrics measurements by comparing them to existing market performance metrics. Several greeting cards were evaluated as stimuli against their known market performance metrics (sales data). |
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