"iMotions makes Eye Tracking faster, cheaper and at the same time more accurate. In this way hight-tech eye tracking now is truly affordable for any customer. There is just no reason not to do it anymore." Joerg Bauer, Research Manager/Consultant, Psyma Research+Consulting, Germany

“You can’t manage what you can’t measure, therefore, Emotion Tool gives us the insight to deliver a brand campaign with the highest possible impact.” Kasper Eis, Global Head of Marketing, Bang & Olufsen, Denmark 

Emotion Tool's tracking and arousal measurement provides brands with accurate benchmarks for graphic communication and pack & label portfolio to assure success at the point of sale. This leading edge tool provides brands with information to assure a stronger emotional bond with consumers, that translates into a competitive advantage in a aggressive marketplace." Arleen Holden, Partner, Consumer-Eye Research, Mexico

“The new Highlight feature is a great addition to the Emotion Tool™ software. We can determine whether consumers are paying attention to the key elements that are most important to marketing. Now we can help our clients better understand and objectively illustrate why certain creative and design concepts work or do not work.” Susan Morris, Managing Director of VERT Technology, CRGGlobal, Inc., USA 

“Emotion Tool is a product that holds great potential for Carat Insight as consultants within consumer insights. With the measurement of Emotional Response and Visual Attention it brings completely new tools to our process and thus added value to our clients.” Karl Prytz, Communications Researcher, Carat Sweden

“We have a great deal of experience within advertising, but we can’t always follow our gut feeling. Purchase intent is based on emotions and for us it is crucial to communicate through the consumer’s eye. And Emotion Tool gives us just that!
 
Emotion Tool is a key player in eliminating any uncertainty and is also a valuable tool during the ad creation process because we can easily pre-test the ads. Based on the results we can maximize the target message by moving for example the logo, picture, price, and discount. Emotion Tool is a great asset for us as well as our clients.” Carsten Skakkebæk, Director, Recommended, Denmark