Peter’s passion is global entrepreneurship and building companies. Driven by a desire to make a difference in the world, he embarked upon his entrepreneurial career by starting his first venture at the age of 25. Prior to founding iMotions, he worked in Ernst & Young Denmark and Venture Cup Denmark, where he advised start-up companies on business plans, strategic and financial issues

In December 2006, Peter was appointed by Red Herring Magazine as Top 25 under 35, where the Magazine appoints Notable Entrepreneurs under 35.
Peter’s positive attitude and global vision have been the main driving forces behind iMotions’ rapid growth and expansion. Within the first 18 months of iMotions’ existence, he raised $US 4 million in venture capital and the capital raised is now totaling $US 6.9 Million. He has also devised the “True Born Global Framework” to rapidly commercialize and internationalize the disruptive technologies and the strategy is applied in iMotions. His experience in financing and business strategy, and his global network spanning across more than 90 countries, plays a continuing role in the company’s global expansion.

Peter’s background is in Business Administration and Accounting, and has studied at world class institutions where he achieved academic honors. He has a Master’s Degree in Accounting, Economics, and Business Administration from Copenhagen Business School (no thesis handed in), and also attended the Schulich School of Business in Toronto; the London School of Economics; the Iacocca Institute at Lehigh University in Pennsylvania; and The Australian National University in Canberra.

Peter actively participates in projects for aspiring entrepreneurs from around the world, and is a frequent speaker at entrepreneurship lectures and conferences. He is currently on the jury of Young Enterprise Denmark. He is a prior Jury Member of Venture Cup, the Danish National Business Plan competition and is now acting as a coach for new teams.