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| NEW SOFTWARE RELEASE
Attention Tool® 3.0 - Beyond eye tracking™
iMotions’ consumer insights software Attention Tool® goes beyond eye tracking by delivering Reading Metrics and Emotion Metrics on top of state-of-the-art “traditional” Eye Tracking metrics. Attention Tool®'s Data Collection Platform focus on ease-of-use management for high volume testing assuring high quality data. Attention Tool's robust platform delivers global trustworthy eye tracking testing fast and efficiently. Attention Tool® provides unrivaled understanding of bio consumer response to visual stimuli from a pre-conscious emotional stage to conscious visual engagement.
For more information click here. See it live at the Market Research Event (IIR) at the Red Rock Casino Resort Spa in Vegas from October 19 - 21, 2009.
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| FEATURE IN FOCUS: Reading Metrics
Attention Tool®'s new ground breaking innovation in eye tracking is the ability to recognize Gaze & Image patterns to determine Reading patterns on text.
Reading Meter™...see example here
The Reading Meter™ detects reading patterns in the text block. It measures the Number of Readers & the % of Text Read.
Reading Intensity Map... see example here
Visualize the Reading Intensity in the text block. It measures the Reading Intensity and tags the reading areas with a high towards low reading intensity number. The Reading Intensity Map pinpoints words that have been read repeatedly by the consumers by automatic reading pattern classification. - It identifies where there might be words which are difficult to read or keywords which are important to the consumers.
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| CASE STUDY
Emotional Activation & Branding Analysis of TV Ad
With Attention Tool® it is now possible to measure, with one single technology, the Emotional Activation Curve and Branding Level of a Tv Ad fast, easy and cost efficiently.... For more information click here |
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| NEW SERVICE OFFER
Attention Tool® Enabling Services
iMotions is pleased to announce the launch of Enabling Services together Attention Tool®3.0 to assist our clients to get full value and understanding of our leading eye tracking technology. Our Enabling Services proposition consists of full management and consulting service to implement Attention Tool®3.0 in Market Research (MR) studies across an extensive and cutting edge data collection platform in the US and several other countries in the World.
For more information click here.
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| BOOST OF EYE TRACKING PLATFORM
Attention Tool® now supports SMI eye trackers
Attention Tool® eye tracking software is hardware independent and supports now eye trackers from SensoMotoric Instruments (SMI), which is one of the world's most important and respected eye tracker manufacturers. Now or technology supports more than 90% of all eye trackers systems in the World....For more information click here.
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