NEW PRODUCT AND FEATURES

NEW…SpotMeter
It is now possible to test your moving images. The new tool, called SpotMeter, designed by iMotions - Emotion Technology A/S, was released earlier this week. SpotMeter aggregates the Visual Attention of respondents quickly. You now have access to the eye tracking data for movies, infomercials, music videos, commercials, trailers and more. You can quickly and accurately see where the consumer is looking with an easy-to-interpret presentation of the results. To find out more, please send your enquiries to info@imotionsglobal.com.
Copenhagen, Denmark, June 10, 2008

Enhancements in Emotion Tool 2.0
In Emotion Tool® 2.0, there are many new features. This includes; a new advanced calibration, an innovative and trouble-free interface that gives a superior overview, along with a more sophisticated outlier detection system, easier reporting customization, seeing the revisits on a specific attention point on the page, faster statistical calculations… along with numerous other features.
Copenhagen, Denmark, May, 2008

EMOTION TOOL NEWS

CRG Global is #1 on the US market with Emotion Tool
CRG Global Inc., holds a NUMBER ONE position for the amount of eye trackers one company owns in the US. CRG Global Inc. was iMotions’ first customer, who has sites across the USA. They have spent the past two years building numerous amounts of customer cases, and have perfected their methodology with Emotion Tool, in which they title V.E.R.T. To learn more about CRG Global Inc. and their Emotion Tool services, click here.

Consumer Eye takes Latin America by Storm
Read about the success Consumer-EYE is experiencing with Emotion Tool in Mexico. Consumer-EYE recently applied Emotion Tool on large projects with brands such as Unilever, Colgate, Bacardi, and Grupo Bimbo. Alex Rebolledo, the Co-Founder of Consumer EYE, Mexico, answers a few questions about the success his company is experiencing;

1. What is the most important aspect about market research?
As much as we are changing as a society, as less we are innovating in Market Research. We urgently need new ways to tap into consumers. Thus, the most important aspect in Market Research for me is to find new ways for getting reliable information from the consumer to better communicate the values of the brands and their products. We believe in innovation and technology to better understand people. In this way, Emotion Tool provides data which no other methodology has been able to deliver so far.

2. Can you give an example of how Emotion Tool impacted your research?
Emotion Tool opened a whole new way of doing Market Research because we can now quantify emotions. How cool is that?! Now we can offer our clients very unique information at a competitive cost and deliver results very fast, which allows brands to act fast and gain advantage against their competition.

3. What end brand segment is applying the unconscious emotional marketing the fastest?
In Mexico, the ones that have applied Emotion Tool the most are brands of Fast Moving Consumer Goods. I think the explanation for this is that we are targeting our own existing clients and they fall into this industry segment. Nevertheless, I think that all industries can directly benefit from the results delivered by Emotion Tool.

4. We have seen that Latin America, especially Mexico, is showing huge interest about measuring the unconscious emotions, why?
I think this methodology can flourish in any market. The interest in Mexico results from the fact that we have believed in Emotion Tool’s technology and applied it from its early stages. We are pioneers in Latin America using ET and we have been “educating the market” to use it and apply it as a new tool that delivers a lot of value. Actually, Latin America is not usually a leader in implementing new technologies, but we are proving that Latin America, at least Mexico is in some areas ready to catch up with the industrialized world.

5. Why is emotional marketing so important?
Emotions are directly linked to the brain and the heart, and thus have a lot of influence in our life. If we can understand them, we will understand the inner will of people. I think we are slowly but surely discovering how important emotions are. In the future, we will know much more about them and this is very exciting.

Learn more about Consumer-Eye, click here.


Would you like to hear other client statements? Click here!

UPCOMING EVENTS

ESOMAR INNOVATE Congress(Copenhagen, Denmark, June 16 – 18, 2008)
This year at ESOMAR Innovate, our CEO, Peter Hartzbech, is part of the committee. This year’s conference will explore innovation from 2 perspectives:

1. Research as a powerful driver of innovation for client companies
2. Innovative developments in the market research industry

To learn more about the event, click here.


We would be pleased if you would visit our Head Quarters situated in the heart of Copenhagen. To set up a meeting call +45 3644 8933 or write to info@imotionsglobal.com.

AD MAP Conference(London, Great Britain, September 25, 2008)
Our CTO, Jakob de Lemos, will be presenting at 'Future of Online Research' conference, for the European advertising research community. Jakob will present on the theme of 'Targeting Emotions.' Click here to be directed to the homepage of the event.

OTHER NEWS

Danish American Business Summit Presentation(Los Angeles, California, USA, March, 2008)
Peter Hartzbech, our CEO, presented for two sessions at this year's business summit, who featured 25 selected speakers. This summit was devoted to the theme of “Competitiveness in Action,” and specifically examined the key subjects of:

• Entrepreneurship – building global companies from scratch
• Market positioning – from local market to global branding
• Leadership – how to endure as champions in a global economy

To learn more about this event click here.

MIT Global Start-Up Workshop(Madrid, Spain, March, 2008)
Peter Hartzbech also presented at the MIT Global Start-up Workshop, where he shared his views on entrepreneurship. Every year in March, the Ivey league University, MIT, brings together the most innovative and successful entrepreneurs, investors, students for this inspiring event. This allows for an “Entrepreneurial Ecosystem”, a forum and network, to support one another’s ideas for the process of bringing ideas to the market. With over 300 delegates from 37 different counties, where all the biggest and most respected universities were represented (MIT, Stanford, Oxford, Cambridge etc.) it created a dynamic panel and audience.

For our Scandinavian readers, click here to read an article about this event.

Neuroeconomics Participation(Copenhagen, Denmark, April, 2008)
iMotions attended the NeuroEconomics 2008 Conference at Copenhagen Business School. Our CTO, Jakob de Lemos, talked about “Quantifying Emotional Response and Visual Attention” to an audience consisting of researchers in the field of brain science, economy, as well as organizations with commercial interests. To learn more about this organization and event click here.

PC PLANET Magazine(Copenhagen, Denmark, May, 2008)
PC Planet Magazine wrote about Emotion Tool and the possibilities with the tool. This magazine pivots around the theme of the latest and most innovative computerized systems. For our Scandinavian readers, click here to read this article.

ESOMAR Tradeshow(Mexico City, Mexico, May, 2008)
This year’s ESOMAR Latin America, in Mexico, we co-presented with Alex Rebolledo, the Co-Founder of Consumer-EYE, who shared experiences with the use of Emotion Tool. The response at this trade show was impressive. The high interest in Emotion Tool, in Latin America, is indicative of the large potential of this market. To learn more about this event, click here.

BVM 2008 Tradeshow(Hamburg, Germany, June, 2008)
iMotions participated in this year’s BVM 2008 – the 43rd Congress of the German Market Research Industry, with a presentation and a booth. This year’s show focused on Convergence, Communication, and Consumers. The two day conference was filled with lectures about the current market trends. Click here to read more about the BVM event.

Markedsføring Article(Copenhagen, Denmark, June, 2008)
Markedsføring, an association and network for people and companies related to marketing, ads, and communication, writes about Recommended Denmark, the first ad agency to integrate Emotion Tool into their processes. Recommended Denmark's website can be found here. For the Scandinavian readers, click here to read the article.


TRIVIA - Did You Know……..
OUR EYES DON’T SEE - THE BACK OF OUR BRAINS DO
To see an object, several processes occur. The first is the light that reflects off a subject, passes through the lens of our eyes.

In our eyes, we have millions of nerve cells that send electrical impulses to our brains. These electrical impulses get sent through connections in the nervous system to the back of the brain. Our brain converts these impulses into a three-dimensional picture.

Hence, an image does not appear before your eyes, but at the back of our brain.