Features
Features
Emotional Response
Eye Tracking SPOTLIGHT
Eye Tracking HIGHLIGHT
Features List
Who uses it
Added Value
Report Output
LAB Set-up
Testimonials
Development Partners
Hardware & Uses
Articles

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Emotion Tool™ FEATURES (Emotional Response and Eye Tracking / Visual Attention)

provide relevant information on how the consumer is behaving in a sub-conscious

level, thus in the core of decision-making processes.

Emotional Response:

Emotion Tool measures consumers’ SUBCONSCIOUS PHYSIOLOGICAL REACTIONS using the latest non-intrusive Eye-Tracking technology, cognitive psychology and neuroscience research.

Eye-Tracking / Visual Attention

EmotionTool's Eye-Tracking / Visual Attention tells WHAT, WHEN and HOW the consumer is watching the image. It provides SPOTLIGHT and HIGHLIGHT features which give accurate data to measure the design of the image interms of its branding and communication.

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