Q: Who uses Emotion Tool™?
A: Marketing professionals use Emotion Tool™ and that is from product design to marketing research. Emotion Tool™ will help the marketing team to maximize the print as performance / effectiveness by delivering data in a very fast, efficient and meaningful way.

Q: What do I need in order to get started with Emotion Tool™ software?
A: In order to run a test you need the following equipment: Emotion Tool™ software, Emotion Tool™ credits, a tobii Eye tracker, a stationary computer or notebook with USB and built-in Fire Wire ports, and two screens.

Q: Where do I receive the eye tracker from?
A: The eye tracker can be purchased or leased directly from iMotions.

Q: Can I use Emotion Tool™ without an eye tracker?
A: In order to conduct a study you need an eye tracker. However, you can create a new study and analyze data without an eye tracker.

Q: Which file format does Emotion Tool™ support?
A: Currently Emotion Tool™ supports images in JPG and BMP formats. A resolution of 1024x768 is recommended.

Q: Is it possible to test respondents with glasses?
A: We do not recommend testing respondents with glasses because a pair of glasses reflects a glare and that would interrupt with the Eye Tracker and the test. Contact lenses do not interfere with the Emotion Tool™.

Q: Can Emotion Tool™ test on moving images such as movies or TV commercials?
A: No, Emotion Tool™ can only test still images for print advertisement such as ads for magazines, journals, etc.

Q: How many people can I test at the same time with Emotion Tool™?
A: Emotion Tool™ works with the Eye tracker and therefore only one respondent can be tested at a time – in other words one person at a time can look at the monitor. NOTE: the test itself can be as short as 10 minutes (depending on the number of stimuli). Emotion Tool™ measures the Visual Attention and Emotional Response at the same time.

Q: What kind of environment do I need for performing a test with Emotion Tool™?
A:You need a quiet, non-distracting, comfortable room with the possibility of either observing the respondent directly in another room or actually filming the test.

Q: How much does Emotion Tool™ cost?
A: Emotion Tool™ software is free, the only thing that must be purchased are the credits. The amount of credits required for a study depends on the kind of results. Two credits are required for a stimulus measuring both Visual Attention and Emotional Response; while one credit is required for measuring only Visual Attention.
If a study consists of 5 stimuli it will consume 10 credits for measuring both Visual Attention and Emotional Response or 5 credits if only Visual Attention is chosen to be measured.
The credits will be deducted after the first respondent is successfully tested and then the study can be used indefinitely without having to pay more money.