Eye Tracking Spotlight

This feature records the sight of each of the respondents and illustrate the attention areas of the total of respondents tested. It provides attention points, sequence of the gaze,  time to reach an attention point, total time spent in each attention point, ratio of respondents, residual time spent, revisits and number of visits to each attention point, etc... Spotlight reveals whether the image, whatever this might be, has a proper distribution of branding / communication elements and spot opportunity areas to enhance the design. 

This is a sample of Eye Tracking Spotlight gaze replay and results provided by Emotion Tool™.

transparent_1x1