Emotion Tool™ is the world’s first objective, non-intrusive, reliable software to measure human emotional response and visual attention of stimuli such as print ads, direct marketing material, and brochures. Design, Advertising and Marketing Research companies now can test ads on the emotional level, which is a psycho-physiological interpretation compared to the traditional testing methods. Since 90 percent of our decisions made throughout life are controlled by an emotional attachment or relation to our surroundings, the EmotionTool™’s results are extremely relevant to work with.