World's first fully automated tool for EYE TRACKING FOR MOVING IMAGES.

Attention Tool pin points accurately the Visual Attention of an individual or a group on a video clip.  The respondent watches the video clip at the same time as his/her gaze is continuously captured and saved for later analysis. The Visual Attention of the respondents is represented by DYNAMIC STRINGS. They change color upon the percentage of respondents that are actually watching that specific spot at that specific point in time.