01. Emotion Tool™ measures the subconscious physiological reactions (REFLEX) of the consumer, therefore there is NO INTERVENTION OF THE RESEARCHER / MODERATOR to get the information.

02. Emotion Tool™ is the only software that objectively, reliably, and non-intrusively measures the EMOTIONAL RESPONSE & VISUAL ATTENTION on graphic communication.

04. Emotion Tool™ assists MAXIMIZING PRINT AD PERFORMANCE in a fast & efficient manner. Emotion Tool™ helps you understand how & when consumers devote attention to the ad, how they decode & absorb the information, and it shows if ads are able to create the desired emotional impact among readers.

05. Emotion Tool™ is COST-EFFICIENT, EASY TO USE & RELIABLE, making it well-suited for qualitative advertising & marketing research studies. It is the perfect complement for subjective methods such as focus groups, in-depth interviews, and surveys.