2007

Boersen talks about iMotions winning AmCham's Entrepreneurship Award 2007 against other major competitors such as Motorola and Novo Nordisk. Peter Hartzbech, CEO & Co-Founder, states that the award will be a help to start up in the US marked.

Click here to read the article in Danish

October 9, 2007

Computerworld talks about iMotions winning AmCham's Entrepreneur Award 2007. USA Ambassador James Cain presented the prestigious award. The yearly awarded price focuses on privately held companies with special contribution to the American / Danish business relations.

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September 18, 2007

WARC reports on the ESOMAR Congress in Berlin and the presentation of Jakob de Lemos from iMotions and Kim Moeller from Bang & Olufsen. Jakob de Lemos presented on the measuring emotions – eye to eye which was complimented by the presentation by Kim Moeller’s talk about how emotions were a key player in their ad design.

Click here to read the complete article in English.

September 1, 2007

Resonar talks about iMotions presenting at ESOMAR

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August 21, 2007

Børsen talks about iMotions new injection of Capital

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August 21, 2007

Computerworld talks about new raised Capital Funding

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August 21, 2007

Resoner talks about iMotions new raised Capital

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August 21, 2007

iMotions raises $US 2.7 Million in Funding to Enhance Global Sales and Support

Click here to read the Press Release

August 14, 2007

Markedsfoering talks about the study conducted by iMotions client Insight Research using Emotion Tool®

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June 26, 2007

Resoner talks about iMotions' partnership agreement with Tobii.

Click here to read the article in Swedish and click here for the Press Release in English

June 20, 2007

Computerworld talks about Edison winner signing important partnerships agreement.

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June 20, 2007

iMotions signs a long-term reseller partnership agreement with Tobii, the world leader in hardware solutions for eye tracking. “We believe in a breakthrough on the market for testing Advertising effectiveness with Emotion Tool®” says iMotions’ CEO and Co-Founder Peter Hartzbech.

Click here to read the complete Press Release.

June 4, 2007

Computerworld talks to Peter Hartzbech about iMotions growth for 2007 and some private investors are interested in investing 20 million Danish kroner. iMotions is planning a 500% growth by the end of 2007 as well as doubling their employee count.

Click here to read the complete article (in Danish).

May 8, 2007

Markedfoering talks to iMotions’ client, Insight Research, about Emotion Tool® . Insight Research is a new user of Emotion Tool® but they have already had interesting results with their ad campaign testing for several companies. They have tested ads for an energy company, consumer product, and telecom.

Click here to read the complete article in Danish. Click here to read the complete article in English.

April 18, 2007

Peter Hartzbech, managing director and co-founder of iMotions says that the order represents a breakthrough on the US market. "Cunningham has locations throughout the US, so our product will spread throughout the entire country."

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April 17, 2007

iMotions signs breakthrough deal with USA client. Major Danish Newspaper, Boersen, interviews CEO and Co-Founder, Peter Hartzbech, about this major milestone and his True Born Global Strategy.

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April 17, 2007

Computerworld.dk talks about iMotions major step into the US market and projections for 2007.

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February 14, 2007
iMotions – Emotion Technology A/S - now a Certified Member of the Microsoft Partner Program Microsoft Certified

On February 14, 2007, iMotions - Emotions Technology A/S was officially awarded the status of Certified Partner to the Microsoft Partner Program. “This is a big step forward for the software development team and values their know-how and efforts at a different level. We are proud to join a worldwide business network as Certified Partner. We reached another milestone of iMotions’ strategy towards the market leadership in the market research industry,” says Jakob de Lemos, CTO and Head of Research and Development. The Certified Partner status is the second highest status to achieve and iMotions - Emotions Technology A/S certainly is striving to move to the Gold-Level in the future.

Additionally, iMotions - Emotions Technology A/S was granted the status of ISV Independent Software Vendors which allows for differentiation amongst other certified software developers on the market. “As business needs are constantly increasing, and customer and technology demands permanently changing, we are able to respond to these needs faster due to additional benefits and support granted to us by Microsoft,” comments Jakob de Lemos.

Depending on the partnership level are the benefits granted by the program. They are designed to support the market reach, reduce costs, increase profitability and deliver innovative solutions that allow realizing the full business potential.

“The benefits we obtain by the partnership correspond directly to our business and development strategy and will help us reach our goals even faster,” comments Niels Bo Theilgaard, member of the Board at iMotions - Emotions Technology A/S. The values of partnering with Microsoft are expanding the knowledge of the staff, increasing sales goals and growing the business, closing more sales and supporting customers at the utmost possible level.

The Microsoft Partner Program recognizes expertise of software development staff, rewards the impact in the marketplace and delivers value to thrive business. The program is for selected businesses only who mainly focus on selling, servicing, supporting and building solutions on the Microsoft platform or providing solutions based on Microsoft products and technologies to independent third-party customers. More information on the Microsoft Partner Program can be obtained at Global Microsoft Partner.

February 12, 2007
New Board Members from Novozymes and Microsoft to accelerate growth

Joergen Thorball joins as new Chairman of the Board of Directors and Niels Bo Theilgaard as Member of the Board. Thorball, Vice President of Business Development at Novozymes, takes officially over the position from Ulrik Jensen, Partner at InVenture Capital, who remains on the Board.

February 5, 2007
Kim Ibfelt - New Member to the Advisory Board

The iMotions Advisory Board was strengthened as of February 2007 by Kim Ibfelt who will be Advisor Software Development. Kim will be supporting the software development team around CTO Jakob de Lemos together with Tore Kristensen (Experimental Marketing Advisor), Dr. Werner Sperschneider (Usability and User-centered Design Advisor) and Lone Frank (Neuroscience Advisor), the other members of the Technology Advisory Board.

“We are proud to welcome Kim to the Advisory Board as he will be providing the latest technological knowledge combined with business experience and empathy. We are looking forward to working closely together to advance the Emotion Tool software to tomorrow’s market needs already now,” says iMotions’ CTO and Co-Founder Jakob de Lemos.

Kim currently works as Product Unit Manager at the Microsoft Development Center Copenhagen (MDCC). He is responsible for the development of Microsoft Dynamics NAV. The last years he primarily focused on managing Software Development projects in various business environments.

January 30, 2007
iMotions took the entrepreneurship title "Edison 2007" in a national competition which purpose was appointing the best IT-Entrepreneurs in Denmark.
iMotions competed against other 9 finalists for the Edison Prize 2007, presenting their product, technology and growth strategies to a competent jury conformed from serial entrepreneurs, venture capitalists and business leaders.

If you want to read the press release click here.

In other Media (in danish)

Computerworld.dk article 1 article 2
Ingeniøren article 1

January 30, 2007

iMotions raises additional private funding of $US 1.6 million from a group of eight new investors.
Seven of the investors are private investors. The majority of the investment will be used to bring the first generation of Emotion Tool on the global market.

Click here to read the complete press release

January 5, 2007

Ingeniøren visits iMotions headquarters in Copenhagen, Denmark and talks to CTO & CO-Founder Jakob de Lemos about the company and Emotion Tool and its uses.

Click here to head the article in English